This sort of campaign might help a little, but IMHO most of the brain-dead drivers in the USA would respond to nothing less than a severe beating before becoming more considerate drivers. It seems that more and more people suffer from a syndrome some call "oppositional defiance" whereby they defy many sorts of "expected" behavior in an attempt to boost thier low self esteem and sense of worthlessness. The more we insist on conformity (which is essential to safe roadways)- the more they will balk. This is a problem for cars, trucks, pedestrians, and bicycles as well as motorcycles.
There are a lot of people out there who would be very pleased with themselves to ruin my day or yours. . . . . . many bad drivers aren't simply distracted or absent minded- they are inconsiderate assholes.
The problem seems to be getting worse by the month- and it probably doesn't help that driver education in the USA has gone the way of education in general.
It's too time consuming and dangerous (and illegal) to beat the hell out of everyone who offends us in traffic, so I really don't have a solution- except to say be really careful out there. If you don't know what in the heck I'm talking about, try reading the "face plant" section of ADVRIDER.com sometime.
I drive about 50,000 miles per year in a very large and visible 18-wheeler and see some driving idiotics that make me believe people are trying to commit suicide with my truck- or at least work an insurance claim on me. If they aren't bright enough to behave in front of my great big truck, they sure as hell aren't bright enough to behave in front of my motorcycle, or yours.
However, if any of these "cycle awareness" campaigns save even one life (or maiming) they are well worth it- and with the sudden increase of cycles on the roadways because of fuel economy, things should get interesting pretty soon.
