It was a two page advertisement, in which Buell (or the ad agency repping them) stated that they were basically too cool and too into their sportbike experience to wave at another rider. You know, "My intensity and one-ness with my bike and the road doesn't allow me to acknowledge other riders, etc.":Flip: (not a direct quote, just my summation from memory)
It was kind of funny, but kind of elitist at the same time.
Not exactly the message of the ad campaign, but a lot of ppl took it the wrong way

If I am tucked in mid apex, I won't wave either... that's just me :Flip:
For the record though, I`ll wave at anyone... scooters, bicycles, Harleys, kids, hot chicks... I don't care :rockon: