Traffic Ticket Record/Stories

[Khyren]

Schaffer? I have to find one of those. I knew that a distant relative used to own Mr. Bubble but never anyone in the family that owned a beer name.

Khyren

 

[Hellgate]

Schaffer? I have to find one of those. I knew that a distant relative used to own Mr. Bubble but never anyone in the family that owned a beer name.

Khyren

Well I misspelled it, it's Schaeffer. The best part about the 12 pack, that came in a box, is once it was empty you could unfold the top of the box and wear it as a hat!

[ame="http://www.youtube.com/watch?v=8nrRlXlbWCU"]YouTube - Schaefer Beer Ad[/ame]

Dad's Brew of Choice
Schaefer was my Dad’s beer and his everyday drinking beer for most of his life. [Being from Queens, NY, my Dad drank Ballantine until a move to the Jersey suburbs introduced him to Schaefer.]

I vividly remember summer days in the backyard including barbecues of hot dogs and burgers, A&P soda, and a complement of Schaefer longnecks for my father and the other adults. It was "his" beer and the only one served in our house, unless you brought your own!

While others moved on to Budweiser or Miller my Dad stuck with Schaefer. His tastes began to change after trips to my sister in California in the late 1970s/early 1980s introduced him to Coors. He later abandoned his now well-worn Schaefer brand (which was increasingly hard-to-find) for the new thing of Coors Light.

The Schaefer brands went into a death spiral in the mid-late 1970s and never recovered. The brands were first sold to the Stroh's Brewing Company of Detroit fame which also acquired the G. Heilman Brewing Company and many others. Stroh's itself then ran into trouble and got out of the brewing business altogether.

With the demise of Stroh's in the 1990s, the Schaefer line and many other regional favorites in the company's portfolio went to Pabst Brewing Company. The Miller Brewing Company picked up others.

[See the article at http://celebrator.com/9904/stroh.html for more information.]

Now Schaefer is again facing the end of the line. A recent web search of Pabst and realbeer.com found that Pabst was transferring production of it due to the closing of the Pearl Brewery in San Antonio. It would now be made by a Miller facility in Fort Worth, Texas.

But, with memories awoken in me, I set off to find myself some nostalgia in a beer glass. My regular high-end package store did not carry it. Even the local bodega failed me. But my grocery store had some carefully tucked away in the beer aisle. I put away my "beer snob" thoughts and picked up a $3.49 six-pack in cans no less. The beer remains a cheap one.

Still billed as "America’s Oldest Lager Beer" and "brewed with the finest quality ingredients," Schaefer pours into my authentic Schaefer World’s Fair glass with the "lumpy" pour sound one of my father’s friends used to criticize the beer for.