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My brother needs help

keira

Mrs. Reiobard
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Nothing bad, though, I promise. Poor guy got suckered into a project about Harley enthusiasts and brand loyalty, and he refuses to accept that Harley riders encompass the broad range of riders out there, while she is set on only studying Harley owners. Can you tell she has a Harley? Haha!

Anyway, if you have a few moments to help out, I am collecting non-Harley data for him to strengthen his project, based on their HD questionnaire. Please just copy/paste this with your answers and I will send him the link to the thread at the end of the week.

Thanks a bundle!!!

***Interview for Motorcycle Enthusiasts***

Age:
Gender:
Marital Status:
Location:
Career:

1. What type/model Motorcycle do you own (Sport, Cruiser, Touring, etc.)?

2. How long have you been riding motorcycles?

3. How often do you ride your motorcycle?

4. Typically, where do you go on your motorcycle?

5. What do you most enjoy about riding your motorcycle?

6. Do you ride alone or with others?

7. What type of clothing/protection do you wear when you ride?

8. Do you feel that you have a connection with other motorcycle enthusiasts? Explain.

9. Use one word to describe the way that you feel when you ride your motorcycle:

10. What type of music do you prefer to listen to?

11. Is there a difference between Harley-Davidson enthusiasts and sport bike enthusiasts? Explain.



12. What color(s) do you associate with HD brand?

13. What images come to mind when thinking of HD?

14. What textures/materials do you associate with HD brand?
 
Age: 35
Gender: M
Marital Status: D
Location: KY
Career: Service Writer

1. What type/model Motorcycle do you own (Sport, Cruiser, Touring, etc.)? SuperSport

2. How long have you been riding motorcycles? 4 yrs

3. How often do you ride your motorcycle? min. 270 days a year

4. Typically, where do you go on your motorcycle? State parks, National parks, work, home, grocery store, aimless riding, group rides, trips.

5. What do you most enjoy about riding your motorcycle? Riding it

6. Do you ride alone or with others? Both buy mainly alone

7. What type of clothing/protection do you wear when you ride? Helmet full face ECE spec. Gloves Held guantlet. Pants Fieldsheer w/armor. Jacket Fieldsheer w/armour. Boots Sidi

8. Do you feel that you have a connection with other motorcycle enthusiasts? Yes. Explain. Riding is fun, and we enjoy it. About the only people I dont get along with are the small part of Harely riders, that pose at bars, ride (badly usually) with no gear, and think they have the best bike on the road, when evidence suggests it has the most problems, least power, worst handling, and cost twice as much.

9. Use one word to describe the way that you feel when you ride your motorcycle: Alive

10. What type of music do you prefer to listen to? Rock and Roll

11. Is there a difference between Harley-Davidson enthusiasts and sport bike enthusiasts? Explain. Yes



12. What color(s) do you associate with HD brand? Orange and Black

13. What images come to mind when thinking of HD? Broken down, Poor design, Clean bike/ Greasy rider. Slow. Poorly made. Noisy. Loud. Obnoxious. Accountants pretending to be 1%ers. Scumball Ken and Slutty Barbie action figure dress up dolls. Parked at bars. No helmets.

14. What textures/materials do you associate with HD brand? Grease, leather, steel, plastic, aluminum, dirt.
 
***Interview for Motorcycle Enthusiasts***

Age: 20
Gender: Male
Marital Status: Single
Location: Southwest Michigan
Career: Student

1. What type/model Motorcycle do you own (Sport, Cruiser, Touring, etc.)?

Uhh Super Sport Touring (FZ-6)

2. How long have you been riding motorcycles?

little over 9 years

3. How often do you ride your motorcycle?

during the season (above ~45-50 degrees) 5-7 times a week

4. Typically, where do you go on your motorcycle?

everywhere, class, work, store

5. What do you most enjoy about riding your motorcycle?

it's fun and the freedom you feel

6. Do you ride alone or with others?

both with a slight bias towards riding by myself because of my long commute and backroad romps

7. What type of clothing/protection do you wear when you ride?

helmet, textile jacket, textile/leather gloves, sturdy denim jeans, riding boots

8. Do you feel that you have a connection with other motorcycle enthusiasts? Explain.

Some of them. The ones that don't wave, ride dangerously, or just plain don't know what they're doing, don't tend to give that feeling.

9. Use one word to describe the way that you feel when you ride your motorcycle:

myself

10. What type of music do you prefer to listen to?

rock

11. Is there a difference between Harley-Davidson enthusiasts and sport bike enthusiasts? Explain.

Yes. From my experience in my area, sportbike enthusiats will ride with anyone, anytime, no matter what kind of bike you have. We all wear different clothes, have a wide variety of machines, engine configurations, colors, ethnicities, etc. etc. where a very large majority of harley riders, in my area, seem to only ride by themselves, or with others that have very similar if not the same bikes and other preferences. When waved at by a group of sportbikes/sport tourers, the harley rider or riders pretend that they don't even see them, and refuse to wave back.


12. What color(s) do you associate with HD brand?

Black and orange

13. What images come to mind when thinking of HD?

Loud pipes, big heavy chunks of metal, skinny tires, and that clunking sound you hear whenever they pull in the clutch and klomp it into the next gear.

14. What textures/materials do you associate with HD brand?

Greasey black leather.
 
Age: 28
Gender: Male
Marital Status: Single
Location:Florida
Career: Distribution warehouse manager

1. What type/model Motorcycle do you own (Sport, Cruiser, Touring, etc.)?
Sport touring

2. How long have you been riding motorcycles?
approx 20 years

3. How often do you ride your motorcycle?
Every day I can

4. Typically, where do you go on your motorcycle?
Any and everywhere. work, grocery store, dad's house, etc.

5. What do you most enjoy about riding your motorcycle?
sense of freedom

6. Do you ride alone or with others?
mostly alone

7. What type of clothing/protection do you wear when you ride?
Helmet, gloves, jacket, pants, and boots for longer rides.

8. Do you feel that you have a connection with other motorcycle enthusiasts? Explain.
Yes, motorcyclists are like an extended family. If I was broken down on the side of the road (on my bike) a biker would stop and ask if I needed help. People just don't do that in cars.

9. Use one word to describe the way that you feel when you ride your motorcycle:
collected

10. What type of music do you prefer to listen to?
metal/rock

11. Is there a difference between Harley-Davidson enthusiasts and sport bike enthusiasts? Explain.
There is a difference between two sportbike riders so of course. They like different things.

12. What color(s) do you associate with HD brand?
Black and orange :eyebrow:

13. What images come to mind when thinking of HD?
Big noisy and overpriced.

14. What textures/materials do you associate with HD brand?
Leather handlebar tassels :rolleyes:
 
Age: 37
Gender: M
Marital Status: M
Location: Denmark
Career: IT pro

1. What type/model Motorcycle do you own (Sport, Cruiser, Touring, etc.)? Sport Touring

2. How long have you been riding motorcycles? 18 yrs

3. How often do you ride your motorcycle? min. 250 days a year

4. Typically, where do you go on your motorcycle? work, home, grocery store, group rides, trips.

5. What do you most enjoy about riding your motorcycle? Riding it

6. Do you ride alone or with others? Both buy mainly alone

7. What type of clothing/protection do you wear when you ride?
Helmet full face (Schubert)
Gloves (Rukka)
Pants w/armor. (IXS)
Jacket w/armour. (IXS)
Boots (Oxtar)
Turtle Back Sheild

8. Do you feel that you have a connection with other motorcycle enthusiasts? Yes.
Explain. . Almost all riders I meet (Perhaps with Harley owners as an exception) share a number of common thing, -our bikes, our pride in riding them, our joy of seeing other riders and their bikes.

9. Use one word to describe the way that you feel when you ride your motorcycle: Alive

10. What type of music do you prefer to listen to? Bluesrock

11. Is there a difference between Harley-Davidson enthusiasts and sport bike enthusiasts? Yes Explain. HD owners are all about chrome and appearance, - sport bike riders are in it for the ride.


12. What color(s) do you associate with HD brand? Orange, Black and chrome.

13. What images come to mind when thinking of HD? Hells Angles, Violence, broken down, terrible handling, noise.

14. What textures/materials do you associate with HD brand? Grease, leather, steel, chrome.
 
Age:30
Gender:Male
Marital Status:Single
Location:Wisconsin
Career:Finance

1. What type/model Motorcycle do you own (Sport, Cruiser, Touring, etc.)? Sport touring

2. How long have you been riding motorcycles?15 Years

3. How often do you ride your motorcycle?As often as possible, almost every day during spring/summer/fall

4. Typically, where do you go on your motorcycle?Where ever I need/want to go.

5. What do you most enjoy about riding your motorcycle? Freedom, that and it is a nice bike.

6. Do you ride alone or with others? Both

7. What type of clothing/protection do you wear when you ride? Helmet, jacket, pants, boots

8. Do you feel that you have a connection with other motorcycle enthusiasts? Explain. Yes, riding is more than an image or a "lifestyle". It is about personal freedom, the smells riding in the country, the unexpected downpour, seeing a bunch of lighting bugs in a corn field on a warm summer night. Some people ride of the image, others ride for the reasons that stir your soul.

9. Use one word to describe the way that you feel when you ride your motorcycle: Joy

10. What type of music do you prefer to listen to? Rock, indie rock, pretty much anything but country

11. Is there a difference between Harley-Davidson enthusiasts and sport bike enthusiasts? Explain. Harley is an image statement, nothing more. A Harley is old engineering, big heavy underpowered bikes. A sport bike is the latest racing technology used on the street. Lightweight alloys, advanced suspension and brakes, small nimble machines that push the envelope on most power from small displacement.


12. What color(s) do you associate with HD brand? Black/orange/chrome

13. What images come to mind when thinking of HD? Loud, expensive, slow, oil leaks, parts falling off, too much leather, biker gangs, posers, people who can't ride, no helmet.

14. What textures/materials do you associate with HD brand? Leather and leather.
 
***Interview for Motorcycle Enthusiasts***

Age: 33
Gender: Male
Marital Status: Married
Location: Southaven, MS
Career: Software Developer

1. What type/model Motorcycle do you own (Sport, Cruiser, Touring, etc.)? Sport Touring

2. How long have you been riding motorcycles? 9 Months

3. How often do you ride your motorcycle? As often as possible...weather permitting.

4. Typically, where do you go on your motorcycle? Work / Anywhere that I do not have to take the wife and kids.

5. What do you most enjoy about riding your motorcycle? Everything. The bike itself, the weather, the wind, the sun, every part of it.

6. Do you ride alone or with others? Both. Sometimes I meet up with my friends to ride to work or just on a weekend ride, and then other times, it is nice to be by myself.

7. What type of clothing/protection do you wear when you ride? Jacket, Gloves, Helmet.

8. Do you feel that you have a connection with other motorcycle enthusiasts? Explain. Of Course. You cannot ride a motorcycle and not have some kind of connection with the people that share your passion.

9. Use one word to describe the way that you feel when you ride your motorcycle: FREE

10. What type of music do you prefer to listen to? All Kinds. Rock, Country, even Rap on occasions.

11. Is there a difference between Harley-Davidson enthusiasts and sport bike enthusiasts? Explain. Yes, most riders (non HD) do not have their head up their rears, and do not think they are better that anyone else.

12. What color(s) do you associate with HD brand? mmmm....Black.

13. What images come to mind when thinking of HD? Grizzley ole beard, chaps, fringe coats and gloves, half helmet, sunglasses, fake a$$ attitudes because most of them are bankers. You have to be rich to afford those things.

14. What textures/materials do you associate with HD brand? Leather and denim.
 
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Age:20
Gender:m
Marital Status:single
Location:WI
Career: youth sports official, college

1. What type/model Motorcycle do you own (Sport, Cruiser, Touring, etc.)?
fz6...
2. How long have you been riding motorcycles?
Almost 2 years...
3. How often do you ride your motorcycle?
whenever possible. no snow or ice means green light.
4. Typically, where do you go on your motorcycle?
everywhere!
5. What do you most enjoy about riding your motorcycle?
freedom, being able to dip a knee, and ringing its neck.
6. Do you ride alone or with others?
With others when possible, but I don't know too many local riders.
7. What type of clothing/protection do you wear when you ride?
HELMET, jacket, and thick jeans.
8. Do you feel that you have a connection with other motorcycle enthusiasts? Explain.
The slightly outstretched in a downward angle left hand says yes.
9. Use one word to describe the way that you feel when you ride your motorcycle:
serene
10. What type of music do you prefer to listen to?
Rock, country, Christian
11. Is there a difference between Harley-Davidson enthusiasts and sport bike enthusiasts? Explain.
Sport bike riders are a lot more mellow. HD riders don't care about you unless you're on one too... Being near milwaukee I get hated on.


12. What color(s) do you associate with HD brand?
Black and orange
13. What images come to mind when thinking of HD?
A big fat old guy on a bike, cuz that's who can afford the ones worth having.
14. What textures/materials do you associate with HD brand?
CHROME, CHROME, AND MORE CHROME... gaudy isn't my style...
 
Age: 28
Gender: Male
Marital Status: Married
Location: Northern Michigan
Career: Law Enforcement

1. What type/model Motorcycle do you own (Sport, Cruiser, Touring, etc.)? Sport/ touring. 2008 Yamaha FZ6

2. How long have you been riding motorcycles? 13 years

3. How often do you ride your motorcycle? 3-4 times per week April through November.

4. Typically, where do you go on your motorcycle? Anywhere including, work, the store, out to dinner, the beach, friends houses, and just out for rides for the sake of riding.

5. What do you most enjoy about riding your motorcycle? The ability to unwind and get away from it all.

6. Do you ride alone or with others? Both, although I ride alone over 50% of the time.

7. What type of clothing/protection do you wear when you ride? ECE spec full face helmet, Cortech motorcycle jacket with armor, gauntlet style Cortech gloves, Icon textile pants with armor, heavy leather/gore tex boots.

8. Do you feel that you have a connection with other motorcycle enthusiasts? Explain. Yes, to a certain degree.

9. Use one word to describe the way that you feel when you ride your motorcycle: Satisfied

10. What type of music do you prefer to listen to? Heavy metal, rock, rap.... basically anything but country.

11. Is there a difference between Harley-Davidson enthusiasts and sport bike enthusiasts? Explain. Yes... huge difference. HD riders exist to "make a statement". They want others to know they spent a pile of cash on their bike, chrome and clothing. Sportbike riders (not stunters) could care less what others think about them.


12. What color(s) do you associate with HD brand? Black and Chrome with some Orange mixed in.

13. What images come to mind when thinking of HD? Oil leaks, bike is nicer and costs more than the house trailer in which the owner lives. Super fancy showrooms with pushy sales staff. Yuppie owner who works 9-5 during the week in a respectable office job. During the weekend, the same person wears his new expensive clothing that is made to look old and dirty. Ancient technology engine, frame and suspension. Low HP to weight ratio, noisy, not very reliable.


14. What textures/materials do you associate with HD brand? Shiny black leather and chrome.
 
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Age:32
Gender: Male
Marital Status: Married
Location: New York City
Career: Healthcare/Occupational Therapy

1. What type/model Motorcycle do you own (Sport, Cruiser, Touring, etc.)? Sport-Touring, Scooter

2. How long have you been riding motorcycles?
5 Years
3. How often do you ride your motorcycle?
4-5x/week
4. Typically, where do you go on your motorcycle?
School/Work
5. What do you most enjoy about riding your motorcycle?
Calming, quick efficient transport, PARKING!!
6. Do you ride alone or with others?
Usually alone
7. What type of clothing/protection do you wear when you ride?
Armored jacket, helmet, gloves, protective sunglasses, gator
8. Do you feel that you have a connection with other motorcycle enthusiasts? Explain.
I think there is a certain need for the calming sensory input provided by a motorcycle for most enthusiasts. Also, with all the bad news we here as riders, I think that most riders have a certain in the moment appreciation of life that would provide a common connection.
9. Use one word to describe the way that you feel when you ride your motorcycle:
Calm
10. What type of music do you prefer to listen to?
From Electronic to Classic Rock
11. Is there a difference between Harley-Davidson enthusiasts and sport bike enthusiasts? Explain.
I think all bike brands have a wider variety of rider than in the past, that being said I just think Harley riders have more time and money. Probably and older average age.

12. What color(s) do you associate with HD brand?
Black n Orange
13. What images come to mind when thinking of HD?
Cruiser... Logos
14. What textures/materials do you associate with HD brand?
Leather, Chrome
 
***Interview for Motorcycle Enthusiasts***

Age: 37
Gender: Male
Marital Status: Married
Location: UK
Career: Emergency Nurse

1. What type/model Motorcycle do you own (Sport, Cruiser, Touring, etc.)? Sport Tourer

2. How long have you been riding motorcycles? 21 years

3. How often do you ride your motorcycle? Every day.

4. Typically, where do you go on your motorcycle? Work commute & pleasure riding.

5. What do you most enjoy about riding your motorcycle? Freedom, speed, excitement, skill acquisition.

6. Do you ride alone or with others? Both

7. What type of clothing/protection do you wear when you ride? Full gear with armour.

8. Do you feel that you have a connection with other motorcycle enthusiasts? Explain. Riding a motor cycle gives me membership to a unique club with no membership fees.
Its an international brotherhood that speaks all languages accepts all faiths and cultures.
I know that if I ever breakdown on my bike another biker will come to my aid (even if he is in his car). Best of all regardless of my abilities, I have felt the same feeling of power and exhilaration riding my bike as some of my biking hero's.

9. Use one word to describe the way that you feel when you ride your motorcycle: Alive

10. What type of music do you prefer to listen to? Grunge Rock.

11. Is there a difference between Harley-Davidson enthusiasts and sport bike enthusiasts? Explain.
There is a commercial difference between the two. Both like the image of owning their particular motorcycle. Neither are bikers they are owners.

12. What color(s) do you associate with HD brand? Black

13. What images come to mind when thinking of HD? The John Travolta movie "Wild Hogs"

14. What textures/materials do you associate with HD brand? Leather and steel.
 
Age: 29
Gender: M
Marital Status: Single
Location: GA (TN AL) tri-state area
Career: Draftsman

1. What type/model Motorcycle do you own (Sport, Cruiser, Touring, etc.)?
Sport Touring

2. How long have you been riding motorcycles?
off-road - sporadically since age of 5
street - nearly 4 years

3. How often do you ride your motorcycle?
anytime it is above 50 and sunny

4. Typically, where do you go on your motorcycle?
work 75% of the time and out for a ride the rest

5. What do you most enjoy about riding your motorcycle?
the freedom

6. Do you ride alone or with others?
mostly alone, but love to ride w/others who don't ride like total ya-hoos

7. What type of clothing/protection do you wear when you ride?
Textile / Leather jacket
overpants
Full-faced helmet
gloves
over ankle boots

8. Do you feel that you have a connection with other motorcycle enthusiasts? Explain.
Yes. I honestly would feel at ease with most anyone who loves motorcycling. It encompasses nearly every walk and creed. Common ground if you will. Biker gangs into nefarious activities really need not apply in my opinion.

9. Use one word to describe the way that you feel when you ride your motorcycle:
alive, as cliche as that may sound

10. What type of music do you prefer to listen to?
Rock and Classic Rock

11. Is there a difference between Harley-Davidson enthusiasts and sport bike enthusiasts? Explain.
People are different. Your moral constitution will have more impact than your preference in bikes.


12. What color(s) do you associate with HD brand?
Orange and black

13. What images come to mind when thinking of HD?
My dad buying a trailer to be able to more easily transport his HD to the shop when he had it.

14. What textures/materials do you associate with HD brand?
oil, leather tassels, chrome
 
Age: 30
Gender: Male
Marital Status: Married
Location: Central Virginia
Career: Teacher

1. What type/model Motorcycle do you own (Sport, Cruiser, Touring, etc.)? Sport

2. How long have you been riding motorcycles? 1 year

3. How often do you ride your motorcycle? Whenever I can when the weather is above 50 degrees.

4. Typically, where do you go on your motorcycle? Commute, day rides, run errands.

5. What do you most enjoy about riding your motorcycle? The sense of freedom

6. Do you ride alone or with others? I usually ride with my wife, but sometimes alone.

7. What type of clothing/protection do you wear when you ride? I wear pants/jacket with armor (mesh in the summer), full face helmet, full finger leather gloves, and boots.

8. Do you feel that you have a connection with other motorcycle enthusiasts? Explain. Yes, particularly the ones that nod or wave when passing, which is most of them in my area.

9. Use one word to describe the way that you feel when you ride your motorcycle: Content

10. What type of music do you prefer to listen to? Classic Rock

11. Is there a difference between Harley-Davidson enthusiasts and sport bike enthusiasts? Explain. Yes and No. I think we both want the sense of freedom that our bikes give us, but maintain a different image. Sport bike riders seek the perfect line through turns, while Harley riders are less concerned about riding technique and skill.

12. What color(s) do you associate with HD brand? Black and Orange

13. What images come to mind when thinking of HD? Overpriced, high maintenance, loud, conforming rebels, disregard for personal safety.

14. What textures/materials do you associate with HD brand? leather, chrome, metal.
__________________
 
Age:24
Gender: M
Marital Status:Single
Location:Los Angeles, CA
Career: Healthcare Marketing

1. What type/model Motorcycle do you own (Sport, Cruiser, Touring, etc.)?
2006 Yamaha FZ6
2. How long have you been riding motorcycles?
3 years
3. How often do you ride your motorcycle?
~4x week
4. Typically, where do you go on your motorcycle?
canyons and road trips
5. What do you most enjoy about riding your motorcycle?
I like the openness of it, the dipping in corners and the wind whipping around me
6. Do you ride alone or with others?
More with others, but occasionally alone which is just as fun
7. What type of clothing/protection do you wear when you ride?
Full zip together leathers (pants and jacket), full boots, gauntlet gloves, helmet,
8. Do you feel that you have a connection with other motorcycle enthusiasts? Explain.
Yes, we are a community. We look out for one another no matter what they ride...although HD riders don't like sportbikers
9. Use one word to describe the way that you feel when you ride your motorcycle:
Free
10. What type of music do you prefer to listen to?
I prefer rock music, but normally won't listen to music while riding
11. Is there a difference between Harley-Davidson enthusiasts and sport bike enthusiasts? Explain.
Harley Riders think they are too cool for school. They usually don't wave back, don't acknowledge a sportbiker, and generally have a crappy demeanor. That is NOT true of all of them; however, I know many ultra COOL Harley Riders.
Sportbikers also go two ways...some just want to stunt and look cool and be completely unsafe while others wear full gear, know how to ride and are constantly looking for better ways and techniques to improve their riding and safety.



12. What color(s) do you associate with HD brand?
HD colors...black and orange
13. What images come to mind when thinking of HD?
chrome and loud leaking motorcycles that can't turn and are WAY too heavy. also: OLD PEOPLE
14. What textures/materials do you associate with HD brand?
two things: 1) leather jackets and long beards with half helmets. or 2) wife beaters, shorts, no gear
 
Just as a side note:

My brother does not ride a motorcycle, and his questions are asking more about the rider than the bike itself. While all of your comments are taken seriously, it would help him immensely if "tech talk" could be kept to a minimum (I have my own school work to work on, without translating for him!), and the questions could be answered as much as possible regarding the people riding the bikes, not the bikes mechanical plusses or minuses (unless it has to do with the people, of course).

Thanks, and keep them coming!
 
Age: 22
Gender: Male
Marital Status: Single
Location: Manchester, UK
Career: Advertising

1. What type/model Motorcycle do you own (Sport, Cruiser, Touring, etc.)?
Sports/Touring Yamaha FZ6 Fazer

2. How long have you been riding motorcycles?
6 Years

3. How often do you ride your motorcycle?
Every day I can :P

4. Typically, where do you go on your motorcycle?
Commute to work, to the shops, blast around the countryside

5. What do you most enjoy about riding your motorcycle?
The excitement of getting out and actually riding, seeing the roads from a different perspective instead of sitting inside a cage and humming along with everybody else.

6. Do you ride alone or with others?
Alone

7. What type of clothing/protection do you wear when you ride?
Carberg V2 Helmet and A*s boots, in the summer A*s leather jacket, trousers and gloves, in the winter Spada textile jacket, trousers and gloves

8. Do you feel that you have a connection with other motorcycle enthusiasts? Explain.
Yes of course, its a common interest and 9 times out of 10 I think its a common excitement talking to bikers about bikes!

9. Use one word to describe the way that you feel when you ride your motorcycle:
Excited

10. What type of music do you prefer to listen to?
Mostly heavy metal, progressive metal and hard rock... Tool, Anthrax, Peal Jam... that sorta stuff :P

11. Is there a difference between Harley-Davidson enthusiasts and sport bike enthusiasts? Explain.
I feel HD enthusiasts are somehow part of their own clique, I don't feel any connection to them, they're a different breed of biker... glory bikers, I see them cleaning and polishing their bikes more than I do riding them!

12. What color(s) do you associate with HD brand?
Black and chrome

13. What images come to mind when thinking of HD?
Old(er) men and shiney chrome

14. What textures/materials do you associate with HD brand?
Leather, chrome and beard
 
Age: 33
Gender: Male
Marital Status: Married
Location: MA
Career: Engineer

1. What type/model Motorcycle do you own (Sport, Cruiser, Touring, etc.)?
Standard or UJM (Universal Japanese Motorcycle)

2. How long have you been riding motorcycles?
2 Years

3. How often do you ride your motorcycle?
3-5 days per week depending on weather

4. Typically, where do you go on your motorcycle?
Commute to work, errands, local day-trips and some 4-5 day overnights

5. What do you most enjoy about riding your motorcycle?
Feeling at one with the machine - you think it and look and it goes there

6. Do you ride alone or with others?
Both except the multiple-day trips are always with others

7. What type of clothing/protection do you wear when you ride?
Full-face helmet, riding gloves, riding boots, riding jacket and riding pants on longer trips. I skip the riding pants when I commute/run errands.

8. Do you feel that you have a connection with other motorcycle enthusiasts? Explain.
Yes, it's an activity that you don't fully appreciate until you do it and as such is a shared interest with others who also ride.

9. Use one word to describe the way that you feel when you ride your motorcycle:
Awesome

10. What type of music do you prefer to listen to?
Mostly everything but tending toward rock/blues

11. Is there a difference between Harley-Davidson enthusiasts and sport bike enthusiasts? Explain.
Not necessarily - I think there's a difference between "bikers" and "riders". Bikers are about the image and lifestyle of owning a motorcycle and not abbout the actual riding itself - riding to be seen. Riders are about the ride - best roads, best technique, best equipment for the job, etc. There seems to be "bikers" and "riders" who own both kinds of machines, but I think there's a higher percentage of Harler owners who fit the "biker" description because the biker lifestyle is closely tied to that brand.

12. What color(s) do you associate with HD brand?
Black and orange

13. What images come to mind when thinking of HD?
half-helmets and no safety equipment, grouped riders

14. What textures/materials do you associate with HD brand?
leather, denim
 
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Age: 22
Gender: M
Marital Status: Single
Location: Oslo, Norway
Career: Student

1. What type/model Motorcycle do you own (Sport, Cruiser, Touring, etc.)? Sport

2. How long have you been riding motorcycles? 6 years

3. How often do you ride your motorcycle? As much as I can during the snow-free season; approximately from April - November.

4. Typically, where do you go on your motorcycle? Everywhere.

5. What do you most enjoy about riding your motorcycle? The sheer joy of riding.

6. Do you ride alone or with others? About 50-50.

7. What type of clothing/protection do you wear when you ride? In the dry: Dainese two piece leather suit, Dainese boots, back protector, leather gloves, Arai full face helmet. In the wet: Same as above only textile cordura jacket and pants instead of leathers.

8. Do you feel that you have a connection with other motorcycle enthusiasts? Explain. Yeah, I feel that I'm a part of a community where everyone shares a love for riding and the beauty of motorcycles.

9. Use one word to describe the way that you feel when you ride your motorcycle: Free

10. What type of music do you prefer to listen to? Rock, but I like music from all genres.

11. Is there a difference between Harley-Davidson enthusiasts and sport bike enthusiasts? Explain. In my opinion yes, but there are of course exceptions. In general I feel that HD riders are less friendly and more narrow minded than riders of other types of motorcycles.



12. What color(s) do you associate with HD brand? Black and chrome.

13. What images come to mind when thinking of HD? Large people, noise, lack of riding gear/helmet, tattoos

14. What textures/materials do you associate with HD brand? Leather, chrome, dirt, grease, skin, beards
 
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