The frequency of the sounds that the source emits does not actually change. To understand what happens, consider the following analogy. Someone throws one ball every second in a man's direction. Assume that balls travel with constant velocity. If the thrower is stationary, the man will receive one ball every second. However, if the thrower is moving towards the man, he will receive balls more frequently because the balls will be less spaced out. The inverse is true if the thrower is moving away from the man. So it is actually the wavelength which is affected; as a consequence, the received frequency is also affected. It may also be said that the velocity of the wave remains constant whereas wavelength changes; hence frequency also changes.
The siren on a passing emergency vehicle will start out higher than its stationary pitch, slide down as it passes, and continue lower than its stationary pitch as it recedes from the observer. Astronomer John Dobson explained the effect thus:
"The reason the siren slides is because it doesn't hit you."
In other words, if the siren approached the observer directly, the pitch would remain constant (as vs, r is only the radial component) until the vehicle hit him, and then immediately jump to a new lower pitch. Because the vehicle passes by the observer, the radial velocity does not remain constant, but instead varies as a function of the angle between his line of sight and the siren's velocity: