believe me it is....when I was function testing the LED board before I put the housing on I stared right at it when I plugged it in and my buddy hit the brake as a joke so I was good and blinded for a good little bit before I could see the holes to screw the board into the reflector plate lol. With the housing on its not so bright as to be dangerous, but certainly enough to attract more attention than stock, and when its off it looks cooler IMO.