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Subject: WAL-MART WINE
> Wal-Mart announced that, sometime in 2009, it
> lt will begin offering customers a new discount item ...
> Wal-Mart's own brand of wine.
>
> The world's largest retail chain is rumored to be teaming
up
> with Ernest & Julio Gallo Winery of California to produce
the
> spirits at an affordable price -- in the $2 to $5 range.
>
> Wine connoisseurs may not be inclined to put a bottle of
the
> Wal-Mart brand into their shopping carts, but "There is a
> market for inexpensive wine." said Kathy Micken,
professor of
> marketing at University of Arkansas, Bentonville.
"However,
> branding will be very important. "
>
> Customer surveys were conducted to determine the most
> attractive name for the Wal-Mart wine brand.
>
> The top surveyed names in order of popularity were:
>
> - Chateau Traileur Parc
> - White Trashfindel
> - Big Red Gulp
> - World Championship Riesling
> - NASCARbernet
> - Chef Boyardeaux
> - Peanut Noir
> - I Can't Believe It's Not Vinegar
> - Grape Expectations
> - Nasti Spumante
>
> The beauty of Wal-Mart wine is that it can be served with either white meat (Possum) or red meat (Squirrel).
Subject: WAL-MART WINE
> Wal-Mart announced that, sometime in 2009, it
> lt will begin offering customers a new discount item ...
> Wal-Mart's own brand of wine.
>
> The world's largest retail chain is rumored to be teaming
up
> with Ernest & Julio Gallo Winery of California to produce
the
> spirits at an affordable price -- in the $2 to $5 range.
>
> Wine connoisseurs may not be inclined to put a bottle of
the
> Wal-Mart brand into their shopping carts, but "There is a
> market for inexpensive wine." said Kathy Micken,
professor of
> marketing at University of Arkansas, Bentonville.
"However,
> branding will be very important. "
>
> Customer surveys were conducted to determine the most
> attractive name for the Wal-Mart wine brand.
>
> The top surveyed names in order of popularity were:
>
> - Chateau Traileur Parc
> - White Trashfindel
> - Big Red Gulp
> - World Championship Riesling
> - NASCARbernet
> - Chef Boyardeaux
> - Peanut Noir
> - I Can't Believe It's Not Vinegar
> - Grape Expectations
> - Nasti Spumante
>
> The beauty of Wal-Mart wine is that it can be served with either white meat (Possum) or red meat (Squirrel).