According to the clerk, they are the sole distributer of Blit. It's probably 40-60% of their stock.
Generally speaking, I'm a believer in you get what you pay for. If higher quality is what you're after, you need to shell out higher quality bills.
That's not to say it doesn't have it's place. Newer riders looking to get in cheaper would benefit. And nothing wrong with having some less expensive backup/rarely used gear.