Great Ad, I'll give you that. But it's issued by the 'Mayor of London' Ken Livingstone & while he's all for bycycles in London & their safety, he's not so keen on motorcycles.
They've done no end of studys into allowing motorcyles safer access to central London (using bus lanes etc) but fail to publish the results because it puts bikes in too favourable light in terms of safety & congestion reduction.
Sorry, rant over :rant: