I took the wheels off, took tyres, valves, and brake discs off. Then I sent them off to a professional metal polisher...a word of warning, they are hard to keep clean, and ate hard to clean, both access wise, and in terms of physical effort polishing with autosol, or similar product...they really require you to take wheels off at least once every couple of months to give them a decent clean between regular weekly wipe downs...if you don't keep them clean, they will stain, and pit!!!
Unless you are noteably anally retentive about keeping your bike clean like me, you WILL find it a huge pain in the A to have polished wheels... But damn they look great when sparkling in the sun!