You get worked up over it because it's a non-profit organization who isn't actually using their money in the manner that they should.
If that company really gave a SH!t about the kids something would have already been done, they have plenty of money already, and in that part of the world mercinarys are readily available, problem solved move on to the next one.
I don't claim to know much about the region but I watches the video a couple days ago and also read this (it's critical of the video/movement to some extent):
We got trouble. - Visible Children - KONY 2012 Criticism
Obama Takes on the LRA | Foreign Affairs
Not true. Nowhere in this ad they said every penny goes to charity. Its a movement that needs funding. Youre just looking for a reason to justify your need to disagree.
Not saying I disagree, but I'm an accountant for a living.
Read their own website:
"Is my donation tax deductible? Yes. Invisible Children is a 501(c)3 tax-exempt organization and your donation is tax-deductible within the guidelines of U.S. law. To claim a donation as a deduction on your U.S. taxes, please keep your email donation receipt as your official record. We'll send it to you upon successful completion of your donation."
They are calling themselves a charity, tax-exempt organization.
Then on their on website, they add this note for people who don't want their money to be spent for advertising and paying for Ferraris:
"For donors looking for an opportunity to give directly to programming in northern Uganda, the Schools for Schools program pledges at least 90% of donations will be used in the rebuilding of our partner schools, with less than 10% reserved to implement these funds."
Not trying to rationalize why I disagree, but the organization seems bogus. It's not something I would stand behind, or be proud to tell my friends I am standing behind. Incredible how things like the Red Cross still put so much of their $$ towards their actual efforts and people like this are so fradulent.
I'm starting a charity in attempt to rid the world of ford because I herd that kony drives a ford. Mclovin would you like to be the first to donate to this truly great cause. If kony doesnt have a truck to drive it will end his reign of terror, for every $1,000 you send me I will buy one share of ford stock, and if I get enough people to donate I will try to purchase 51% of the company and shut it down!!! Please spread the word and repost this on every social media site and together with all the money I get from kind hearted people like you we can put a end to this reign of terror for the low cost of $75,000,000,000usd
Please send payments in the form of PayPal or Cheetos
So all this talk about help the kids! Help the kids! Who all has actually sent them money, if you haven't then your a hypocrite...