The Youths Aren’t Buying the Harley LiveWire

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Let Me Guess, Price? Harley-Davidson’s new electric LiveWire was supposed to usher in a new era for Harley. One that wasn’t dominated by sales to older riders. However, so far the folks who are interested in the LiveWire enough to actually buy it are pretty much what you’ve come to expect from Harley—old wealthy guys. ...
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